Mediaura Podcast Episode 2: Vaughan Scott, CEO of Axiom Financial Strategies Group

 

On Mediaura Podcast Episode 2, Mediaura CEO Andrew Aebersold is joined by Vaughan Scott, CEO of Axiom Financial Strategies Group to discuss a variety of topics related to the financial services industry, the services and perspectives Axiom provides, as well as how Mediaura is working with Axiom.

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Mediaura Podcast Episode 1: Meet Mediaura Digital Marketing

 

 

On Mediaura Podcast Episode 1, Mediaura Founder/CEO Andrew Aebersold joins host Jim Ray in a discussion of Mediaura, its capabilities, and the client segments to which they provide digital marketing services. Andrew’s literally been doing this since he was a kid and has landed some high-profile clients. Join us as we launch this new marketing podcast.

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Mediaura featured on Great Day Live

Mediaura was one of several Southern Indiana businesses featured on a special 1Si takeover of Great Day Live. Great Day Live host Angie Fenton and One Southern Indiana President and CEO Wendy Dant Chesser interviewed me at our office in downtown Jeffersonville. They captured some nice footage of our team in a brainstorming session for […]

Mediaura was one of several Southern Indiana businesses featured on a special 1Si takeover of Great Day Live. Great Day Live host Angie Fenton and One Southern Indiana President and CEO Wendy Dant Chesser interviewed me at our office in downtown Jeffersonville. They captured some nice footage of our team in a brainstorming session for a client, and other fun footage included the team playing some games on our custom Firefly Cornhole boards. We are honored to be featured, and always appreciate an opportunity to let other people know about the things we do here at Mediaura. Most people are familiar with the name or the building, but they don’t realize we build websites, apps, and generate leads and sales using digital marketing for our clients. Even if we aren’t a business or service they would ever need to hire, it’s nice for people to know who you are in the community.
We want to thank One Southern Indiana and WHAS11 for making this happen.
You can watch a special clip of the Great Day Live below. The original airing was on October 8th at 10am on WHAS11.

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Search Engine Optimization in 2019

What should you be doing for search engine optimization in 2019?
Are you paying too much? Are you getting results? Do you know how to measure success?

Mediaura has been offering Search Engine Optimization (SEO) services since our company was founded in 2003. Over the past 16 years this industry has evolved from one that involved a lot of tricks and attempts to game the system, to a much more ethical practice.

This was commonly referred to as white hat (good) vs black hat (bad) SEO. While some companies may still attempt to find shortcuts and quick fixes, the Google algorithm updates have done a fairly good job of punishing those operations. Sooner or later people figure out that the shortcuts get them nowhere in the long run.

So, what is new for search engine optimization in 2019, and why am I writing this article in the first place?

To begin, I’d like to thank you if you are an existing customer. I hope you are happy with your service and should you have any questions about your current plan or want to discuss one, please call or Email us at your convenience. If you are not a customer but want to learn a little bit about SEO or perhaps even become a new customer that’s great. We hope you find this informative.

If you stay up with Google updates, you probably know that as of the time of this article, the last major update was the June 2019 Core update. These updates are vital for providers like Mediaura, but they often don’t matter to an end user. If you ever see your ranking plummet, this is a good reference. If there is an algorithm change, hopefully your search engine optimization vendor knows about it and has planned for it or knows how to address it quickly to avoid any potential negative impacts and penalties.

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Fun Times at the Kentucky State Fair

Every summer, it’s a Mediaura tradition to have a State Fair day.
Taking the team out of the office to load up on carbs, animal snuggles, and carnival games.

Mediaura is a ‘work hard, play even harder’ type of team.
Mediaura Tradition constitutes that every summer our team takes a half-day and then load up in several cars to carpool to the Kentucky State Fair in Louisville.

First Priority: Refreshments & Food.

The first priority for the team is always to locate the best beer on the premises. Or at least, the best place to get beer. A few dissenters opted for White Claws. We are trendy like that.
Beverages in hand, we start making our rounds to the food trucks and stands with all their heart-attack-on-a-stick offerings.

This is where different personalities come to play.
Some people come with specific fair food in mind, and they have a strategic plan of where to go. Like for example, a fair brat with piles of sauteed peppers and onions. Or corn dogs. (Did you know the fair has regular corn dogs, foot-long corn dogs, jalapeno cheese corn dogs, bacon corn dogs, and chocolate corn dogs? Now you know.)

Others see the first thing that smells good and go for that. I mean who can resist the cheesy fair fries loaded up with jalapenos and bacon? Or steamy hot cheeseburgers so tall you can barely take a bite?

Find out why Web Development is required for your company?

Since last decade or Web development has been very popular. Every company requires website updating for progress and growth of the company without increasing cost.

But the main question is what Web development is?

Mediaura develops websites and web applications in full compliance with today’s Web Standards and compatible with all web browsers. Hence, Mediaura – Web Development Louisville Company is THE solution for development of website and all other solutions. Mediaura is a graphic solution provider that provides various web development services like:

Web Design and Programming

• Responsive Design
• W3C Compliant Code
• PHP Experts
• HTML5
• CSS5
• CSS Transitions (deep scroll, parallax effect, etc.)
• JavaScript (JQuery, EXTJS, Mootools)
• UI/UX Design

Web Application Development

• Custom Software to suit your needs
• Software Architect with Blueprint & Prototyping
• Database Design (MariaDB, MySQL & MSSQL)
• SaaS model experience
• Full understanding of PCI and HIPAA Compliancy
• Security Experts
• Comfortable with Enterprise processes and environments
• Zend, CakePHP, CodeIgniter, Laravel, and Custom Frameworks
• Use of SVN for version control
• Proper QA process with Development -> Testing -> Staging ->Production
• We implement Agile

From starting to end, the whole process is taken care of, by Mediaura. Our whole team specializes in web development, creating customized websites and CMS powered mobile apps, for easy update of your content in a secure portal, without the need of a specific web developer. From concept to final product, we develop fully customized websites so that your product remains unique to you. Your Company does not just require making a mere web presence, but also needs to design your digital market with concrete plan and techniques.

Do not underestimate the power of Web Development. Hence, come to the best Web Development Louisville Company - Mediaura and let everyone know you are the number 1 company in your field.

Have A Rockin' Holiday Season From Mediaura

  This Holiday season the Mediaura team decided to spin* our annual Christmas card a little differently...

Many of our team members consider music to be a hobby and a passion, so we put our tune loving brains together and created a seasonal playlist for our Holiday card this year. Each member of the team chose a few of their favorite Holiday related songs and we combined them to create an original playlist for our friends and clients to enjoy. It also just makes sense that as a Digital Agency we do something we can share digitally.

From Wham! to Run D.M.C. to Dropkick Murphy's, this playlist sheds a little bit of light on the personalities of each team member and has something for everybody, just like our company and the multitude of services we provide.

So without further ado, here is the 2016 Rockin' Mediaura Holiday Playlist (Best enjoyed while drinking a festive beverage, of course):

 

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Mediaura Receives Fast 50 Award

Mediaura is pleased to announce that Louisville Business First at the Fast 50 Awards once again honored us with their recognition. This is the second year in a row that Mediaura has garnered acknowledgement from this organization for the consistent growth of our company.

In order to receive the title “Fast 50” companies must be independent, for-profit and privately held. They must release a three-year operating sales history and show an average of at least $1 million in revenue for the three most recent fiscal years. And they must be headquartered in Bullitt, Henry, Jefferson, Meade, Nelson, Oldham, Shelby, Spencer or Trimble counties in Kentucky; or Clark, Floyd, Harrison or Washington counties in Indiana.

“Winning the Fast 50 award for the second year in a row was a very proud moment for us,” shares COO Amy Aebersold. “Our staff's dedication to our clients and the work that we do is reflected in our growth over the years. No award demonstrates that level of success like the Fast 50. Our goal is to, hopefully, continue down this path for many years to come.”

Mediaura is earnestly grateful for all of the recognition we have received for our work and look forward to continuing this upwards trajectory for both our own business and that of our clients.

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Hiring an Digital Agency for Social Media Management

Social Media Marketing is possibly the most powerful brand-building tool in this day in age. If you’re looking to embrace social media as a way to grow your business then your head is in the right place. But, what goes into hiring a digital marketing company and why should you do it over hiring an in-house employee? 

Social Media Management Costs

Full-time employees cost more than you might realize. Let’s say a full-time employee costs you $50,000, which is actually on the cheap side when you calculate in payroll taxes, health benefits, equipment needs, paid time-off and so on and so forth.

A $50,000 budget for hiring a Digital Agency to manage your social media campaign can get you a lot of services that would benefit your company immensely. This budget would expand over:
-    Research
-    Planning
-    Strategy
-    Execution
-    Design
-    Video
-    Public Relations
-    Social community management
-    Analytics and reports and more

Social Media Management Team

Agencies are equipped to handle all facets of a social campaign because there is simply more brain power. One person is incapable of creating and then managing strategy, plans, design, writing, etc. So, if you look at it in the sense of hiring a whole team of people for the price of one, it comes out to be a pretty good deal.

Digital agencies are typically made up of executives, designers, programmers, social enthusiasts, copywriters and PR representatives who all bring their skills to the table in order to create the best campaign strategy for you. The social media world is constantly expanding so it’s good to have multiple people keeping up with your different social media platforms. Hiring a social media management team is the best bet for boosting your profits and helping grow your business.