The Rio Retreat Center Website Design

Mediaura recently launched the new website for the Rio Retreat Center at The Meadows. The Rio Retreat Center at The Meadows offers life-changing workshops that are designed to guide participants on their own unique journey of healing, discovery and emotional growth.
Following the Meadows Properties redesign layout, we created the fifth website for this impressive group of rehabilitation programs.

The Design

Using the design and layout of the other sites, we created a site that calls out to The Meadows Rio Retreat Center workshops. On a basic level, a good website is easy to navigate, understand and will help potential clients find what they need. Strong calls-to-action are very important, but should be used in a way that doesn’t feel demanding.
We used easy-to-read content in a user-friendly design for both mobile and desktop, utilized the color palette to accentuate messaging and calls-to-action and leveraged the latest SEO practices throughout the design in terms of programming, design and content.

Homepage

Interior Page

Contact Us Page

Mobile Friendly 

Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

How Can Mediaura Help Your Business ?

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. We would love to help take your business to the next level. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

Happy Feet Redesign

Happy Feet is a slipper business that started as a mall cart program in 1996 and has grown into an international company, with an appearance on Shark Tank in 2014 and now, they are producing items for a number of DreamWorks properties. The company has rapidly expanded over the years, appearing on different TV shows from Good Morning America to Late Night with Jimmy Fallon. But there was one problem – their website didn’t represent their business well or the quality of their products in the slightest.
Mediaura partnered up with Happy Feet earlier this year to completely reinvent their online presence. Our team created an entire digital strategy for their company from top to bottom. We worked very closely with the Happy Feet team to create a strategy that would engage and convert their major audiences, improve their user experiences and most of all, convey the high quality and comfort of their product. It is by far one of the most robust sites in our portfolio to date. You can view the site in its entirety here.

The Redesign

The old website was outdated, cluttered and hard to navigate. There were far too many call outs, the menu wasn’t easy to find and there was little to no organization. The interior pages included one unprofessional photo for each item. Mediaura created a homepage that is clean, concise and shows the customers exactly what they are looking for. We included the top 5 products for each category of slipper on the homepage with a call to action “view more” button. The main menu now includes drop downs so users can go directly to the slipper they want to purchase.

The Old Website

 

When you click on a slipper, it takes you to an interior page with a banner image of the product, a large picture of the slipper and six different angled shots below it that enlarge when hovered on. We did all the photography for this project in house and went above and beyond to show the customer exactly what they are purchasing. Each item has a full description and a list of details about the product. 

 

Let Mediaura Help You 

This project consisted of website development and design, content creation, eCommerce solutions, photography, social media management, an on-going PPC and SEO strategy and more. Mediaura is a full service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. Let us take your online presence to the next level and contact us or call us today at 502-554-9649.

 

Mediaura Launches Neace Ventures Website

Louisville, Kentucky's digital agency Mediaura has been working with global venture capital and real estate investment firm, Neace Ventures to develop their digital presence.

About Neace Ventures

Neace Ventures is a global venture capital and real estate investment firm. A brand built upon strong family ties with a competitive edge. Neace Ventures possesses a polished reputation and makes sure to have fun in the process. We provide management and consulting services, while partnering with talented entrepreneurs and companies by providing business intelligence, market knowledge, qualified resources and financial discipline that are critical to success. Through venture capital we challenge ourselves and our partners to exceed expectations and deliver superior results. Neace Ventures continually offers quality housing at a competitive price along with innovative designs and a new approach to both starter and dream homes.
Their mobile-friendly website was developed on a Content Management System (CMS), which has been designed with Search Engine Optimization in place at every possible turn.

Digital Agency Company Louisville

Is your business’s marketing department leveraging your digital platform in the best possible way?

Here’s the thing: Many companies need sophisticated digital marketing help even if they have an in-house marketing department.

For most businesses, their internal advertising and marketing departments simply aren’t able to keep up with the ever-changing digital arena in an effective way. The Digital Agency Louisville landscape has become so dense and specialized that it would be too overwhelming for an in-house employee (or even a few) to manage the requirements of an ongoing digital marketing strategy.

There is so much more that goes into digital marketing beyond just having an appealing, interactive website coupled with a presence on social media platforms. Truly effective digital advertising requires several crucial facets that many businesses do not even think or know about.

In this blog post we want to discuss what it actually means to leverage your traditional marketing on a digital platform and to show how Mediaura can take your company to the next level.

Did you know that $135 billion dollars is projected to be spent on new digital marketing tools and materials this year by global advertising teams? Brands have more options today than ever before, and without a digital marketing agency in your corner, more options mean more confusion for your team members. Trying to master the nuances, platforms, tracking services and strategies it takes to keep up in this day and age is next to impossible when you’re trying to run a company that is focused on developing and refining products and services. It just makes sense to use a full-service digital agency such as Mediaura for not only organizing the chaos, but also leveraging your digital presence to help build your company’s awareness, drive leads, and convert new customers.

Although creating an effective web strategy isn’t rocket science, it does take a team of professionals to make it count. Mediaura prides itself on its skilled team of experts. Each member plays a very important and specific role in perfecting our clients’ digital marketing goals.

So, what are these vital areas of your campaign you are probably missing or misusing, you ask? To explain, I give you:

These 8 tools are intertwining elements that will help your business reach it’s full online potential. Think of it this way, if one piece of the pie is missing, 1/8th of your potential isn’t being met. For example, Search Engine Optimization (SEO) works with Pay-Per-Click (PPC) marketing because SEO keywords help you rank better organically in the search engine’s results, setting a solid foundation before you use PPC to help guide your organic efforts. Good content should be filled with SEO keyword rich information about your products and services that isn’t overwhelming to your reader. And of course, just getting people to your website isn’t the end of the road.

Analytics help us track and analyze visitor traffic on your site and paint a picture of your audience and their needs. Mediaura can help you discover not only who your potential customers are, but where they are as well, which can be an incredibly important tool.

Having a strong social media presence allows you to engage your audience, form a relationship with them and answer their questions. It plays a huge role in reputation management, which is no longer just a method to hide unwanted negative reviews (if you haven’t yet, read Dawn’s ‘Are You Protecting Your Reputation?’ blog!), but it is a way to be sure your company is always being shown in the best light.

There will always be people who visit your site, but just don’t convert. Remarketing gives you the chance to bring back indecisive customers with tailored ads and offers that relate to the products or services on your site. Remarketing gives you another chance to seal the deal and can lead to dynamic results. Leveraging your digital platform isn’t a one-time job, but an ongoing project. These different tools all go hand-in-hand to create amazing results for your business, and Mediaura is here to not only implement this process, but also maintain it to keep your company ahead of the game.

Let Mediaura Leverage Your Digital Platform

At Mediaura, this is what we do. We know the ins and outs of an effective, result driven digital marketing campaign. Our team is qualified to give you a fresh, creative marketing perspective that we guarantee will be 100% suited to your business’s needs. Show your targeted audience YOU are the best fit for their needs. Don’t be the company that misses out on potential customers because you can’t keep up with your online presence. For additional information about leveraging your digital or for any of our other services, please Contact Us or call Mediaura at (502) 554-9649 today to get your digital presence where it needs to be.

New Android Marshmallow sample apps | Android Developers Blog

Mediaura develops custom mobile applications for iPhone, iPad, and Android devices in house, and with a strategic partnership we also support expanding our services to Blackberry and Windows mobile platforms.

Welcome to the Team Kaelin!

We are pleased to introduce you to the newest addition to our team, Kaelin MacDonald! Kaelin hails from Southern, Indiana and graduated from Indiana University Southeast in May with a BFA in Graphic Design. When she isn’t creating beautiful design work for Mediaura, she’s volunteering for Southern Indiana Animal Rescue. Basically Kaelin is pretty awesome and we think you should get to know more about her!

1.You are stranded on a deserted island, what three things do you have with you and why?

My husband for company, margarita machine and a boat to escape when we are done relaxing

2. What is something people would be surprised to know about you?

I am scared of ladybugs and monkeys.

3. Favorite Album?

Just like movies I like all kinds of music but the one that comes to mind is Circa Survive: On Letting Go.

4. It's your last meal, what do you eat?

My mom’s mac n cheese, sushi and iced tea

5. Favorite Movie?

I'm a HUGE movie lover so it's tough to pick one, lately I've been re-watching Interstellar, Gone Girl and Guardians of the Galaxy.

6. Name one thing you can't live without.

I can't live without sugary desserts, especially ice cream.

7. How do you like to spend your free time?

With my family, friends and my two dogs, Rocket and Zoey. Other than that I like to sketch, knit and try new things.

8. If you could travel anywhere in the world, where would you go?

Ireland / Scotland or Tokyo

9. Why did you want to be a designer?

It’s a great way to be creative and make others happy at the same time. So basically it doesn’t feel like work

10. If you could have any superpower, what would it be and why?

Mind reading, it would come in handy when meeting with clients :)

Are You Protecting Your Reputation?

If you are in the process, or thinking about setting goals for your company in 2015, make sure you have Reputation Management factored into them. At its core, Reputation Management is online brand management. While it is commonly thought of as the method in which to downgrade or hide unwanted negative reviews (or conversely upgrade and highlight positive ones), with the pervasiveness of digital marketing it has evolved into so much more.

I like to think of Mediaura Reputation Management team as part technology experts and part PR gurus. While we often have clients come to us in the midst of a PR storm that needs quick resolving, we also work with organizations that want to make sure they are always being shown in the best light. It is this latter group that is able to take proactive measures to anticipate any potential issues. Why? Because they're always acutely aware of their public persona and are immediately made aware of any issues the minute they occur. These issues are then immediately resolved, circumventing any potential fall-out.

We have also had clients come to us when their previous attempts to rebuild their reputation after fallout have failed. Let's say that your company experienced a problematic, yet true, situation years ago. While your organization may have made every effort to fix the situation and move on, it's still lingering in the digital ether. If you're not working with an organization that knows how to put your company back into a positive spotlight, you're always going to be haunted by that event.

Protecting Your Reputation Is Important

A US survey by Burson-Marsteller found that 95% of chief executives surveyed believed that corporate reputation plays an important or very important role in the achievement of business objectives. Yet only 19% had a formal system in place to measure and monitor the value of their corporate reputation.

With the rise of digital utilization amongst consumers, your number one marketing priority should be developing an online reputation that exceeds the competition. Why do I say this? It's because all of your other marketing efforts, whether they be Search Engine Optimization (SEO), social media, digital marketing (PPC), or offline such as print, radio, or TV will ultimately lead the consumer to learn more about you online.

It is in the digital realm that a less-than-sterling or non-existent reputation will drive potential clients and consumers away. Most business owners fail to realize that what consumers want is information that will help them feel confident they’re making the best, most well-reasoned purchase. A great deal of that confidence comes in the form of online reviews, digital presence, online branding, etc.

Both individuals and organizations will see benefits from investing in Reputation Management, and I cannot stress this enough. You have most likely spent years in your career and/or building your business, but there are now many factors that can quickly make all of that blood, sweat, and tears for naught. The way people speak of you or your brand online is quickly becoming the single most important reflection of your company's reliability, skill and quality - and this applies across all industries.

In Nielsen’s most recent Global Trust in Advertising study, 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions or deciding to do business with a company.

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