Search Engine Optimization in 2019

What should you be doing for search engine optimization in 2019?
Are you paying too much? Are you getting results? Do you know how to measure success?

Mediaura has been offering Search Engine Optimization (SEO) services since our company was founded in 2003. Over the past 16 years this industry has evolved from one that involved a lot of tricks and attempts to game the system, to a much more ethical practice.

This was commonly referred to as white hat (good) vs black hat (bad) SEO. While some companies may still attempt to find shortcuts and quick fixes, the Google algorithm updates have done a fairly good job of punishing those operations. Sooner or later people figure out that the shortcuts get them nowhere in the long run.

So, what is new for search engine optimization in 2019, and why am I writing this article in the first place?

To begin, I’d like to thank you if you are an existing customer. I hope you are happy with your service and should you have any questions about your current plan or want to discuss one, please call or Email us at your convenience. If you are not a customer but want to learn a little bit about SEO or perhaps even become a new customer that’s great. We hope you find this informative.

If you stay up with Google updates, you probably know that as of the time of this article, the last major update was the June 2019 Core update. These updates are vital for providers like Mediaura, but they often don’t matter to an end user. If you ever see your ranking plummet, this is a good reference. If there is an algorithm change, hopefully your search engine optimization vendor knows about it and has planned for it or knows how to address it quickly to avoid any potential negative impacts and penalties.

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Fun Times at the Kentucky State Fair

Every summer, it’s a Mediaura tradition to have a State Fair day.
Taking the team out of the office to load up on carbs, animal snuggles, and carnival games.

Mediaura is a ‘work hard, play even harder’ type of team.
Mediaura Tradition constitutes that every summer our team takes a half-day and then load up in several cars to carpool to the Kentucky State Fair in Louisville.

First Priority: Refreshments & Food.

The first priority for the team is always to locate the best beer on the premises. Or at least, the best place to get beer. A few dissenters opted for White Claws. We are trendy like that.
Beverages in hand, we start making our rounds to the food trucks and stands with all their heart-attack-on-a-stick offerings.

This is where different personalities come to play.
Some people come with specific fair food in mind, and they have a strategic plan of where to go. Like for example, a fair brat with piles of sauteed peppers and onions. Or corn dogs. (Did you know the fair has regular corn dogs, foot-long corn dogs, jalapeno cheese corn dogs, bacon corn dogs, and chocolate corn dogs? Now you know.)

Others see the first thing that smells good and go for that. I mean who can resist the cheesy fair fries loaded up with jalapenos and bacon? Or steamy hot cheeseburgers so tall you can barely take a bite?