Hiring an Digital Agency for Social Media Management

Social Media Marketing is possibly the most powerful brand-building tool in this day in age. If you’re looking to embrace social media as a way to grow your business then your head is in the right place. But, what goes into hiring a digital marketing company and why should you do it over hiring an in-house employee? 

Social Media Management Costs

Full-time employees cost more than you might realize. Let’s say a full-time employee costs you $50,000, which is actually on the cheap side when you calculate in payroll taxes, health benefits, equipment needs, paid time-off and so on and so forth.

A $50,000 budget for hiring a Digital Agency to manage your social media campaign can get you a lot of services that would benefit your company immensely. This budget would expand over:
-    Research
-    Planning
-    Strategy
-    Execution
-    Design
-    Video
-    Public Relations
-    Social community management
-    Analytics and reports and more

Social Media Management Team

Agencies are equipped to handle all facets of a social campaign because there is simply more brain power. One person is incapable of creating and then managing strategy, plans, design, writing, etc. So, if you look at it in the sense of hiring a whole team of people for the price of one, it comes out to be a pretty good deal.

Digital agencies are typically made up of executives, designers, programmers, social enthusiasts, copywriters and PR representatives who all bring their skills to the table in order to create the best campaign strategy for you. The social media world is constantly expanding so it’s good to have multiple people keeping up with your different social media platforms. Hiring a social media management team is the best bet for boosting your profits and helping grow your business.

Does Your Business Need a Mobile App

Even if you’re a small business, having a mobile app is an integral part of advertising your brand theses days. Almost all businesses have websites, but businesses can profit from developing a mobile app as well. Consumers’ have different expectations about accessing information these days.

People want to be able to get the details on things anytime, anywhere. As the number of mobile users is ever increasing, finding information is at the tip of our fingertips and the easier it is to reach the better. If a business does nothing else, they at least need to be sure their website is responsive so it looks good on mobile phones.

Assessing Your Business’s Mobile App Potential

Apps that a business creates are extensions of their products. Creating an app is a means to distribute goods and services more efficiently. When building a mobile app for your business, you must be clear about your objectives and then you can start strategizing. Ask yourself the following questions when deciding what type of mobile app is right for your company.

•    Will this app satisfy a need?
•    Who are my customers?
•    Who is my competition? Are they using mobile apps?
•    What do you want to gain, specifically, from your app – to bring people to your website or your store? Or are you just trying to keep up with the trend?
•    What data do you need? Or, what forms and fields does your app require?
•    Lastly, what platform do you want to share your app on – iOS? Android? Both?

Use Your Mobile App To Connect With Consumers

Having a mobile app allows customers to find you and further invest themselves in your brand. Apps give you the opportunity to make products look like solutions to customers’ problems, but it must be done in a way that isn’t too aggressive. Using an app should be an enjoyable, pleasing experience and it should serve as a convenient host for information about your product.

Web Development: What Is It Exactly?

Web Development: What Is It Exactly?

Web Development consists of the back-end of a website, otherwise known as the programming aspect and interactions on the page, along with the front-end of a website, which includes the tools that enhance user experience. A web developer uses a wide variety of skills. Many people confuse Web development with Web design, but Web development encompasses much more than that. Web development not only includes design, but also:

·         Content development

·         Client and server side scripting

·         Server and configurations security

·         E-commerce application

·         Digital Signage Content Creation

The Importance of Web Development

A good website is a company’s way of making a strong web presence in order to reach more customers. Your brand needs to be prominent and instantly recognizable in a simple yet effective way. Using a solid web development team can make this happen by providing your business’s website with:

·         Sound strategies for targeting keywords

·         Cross-browser debugging – making sure your website works on all major browsers

·         Image optimization

·         Consistent design

·         Marketing of content

·         High popularity rating

Why hire Web development professionals?

It is easy to create a website using a cheap template you find online, but you’ll need professionals to customize all the development factors that go into making the website a unique and safe experience for your visitors. Your website is the most important marketing aspect of your company. A professional Web agency should make your site easily updatable for you and easily navigable for your customers. 

Investing in a new or updated website is a great decision for boosting web presence. So make sure you choose the right team to get the job done correctly. Whether you are looking to create a new site from scratch or update an outdated site to start fresh, hiring a professional Web development team will be the perfect opportunity for evaluating your goals and site functionality.

For more details on our website development and services offered by Mediaura please visit our contact page or give us a call at 502-909-3099 and one of our team members will be happy to assist you.

Mediaura Receives 2013 Louisville Award

Mediaura has been selected for the 2013 Louisville Award in the Website Designer category by the Louisville Award Program.

Each year, the Louisville Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Louisville area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Louisville Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Louisville Award Program and data provided by third parties.

Mediaura is an award-winning Digital Agency specializing in search engine marketing, social media, mobile marketing and web design and development.