Thursday 21 January 2016

What Is Google Glass?

google glass

Click on the image for a product video demonstration.

Google Glass.

Digital technology has been growing by leaps and bounds, especially in the past couple of years. Innovations such as smartphones, 3D printers, mobile tablets, and cloud computing have revolutionized the way we live and work.
Newspaper headlines today read almost like science fiction novels, what with stories about tech implants beneath the skin, smart watches, intelligent advertising, etc. The most recent technology development that is changing the way we see the world is Google Glass.
By now you’ve probably seen the photos of this new techie facewear, but many people still have questions; what Google Glass is and isn’t, what it does, who it’s for, when and where you can buy it, what it’s like to wear and use, and most importantly for technology – what does it mean for our industry?

So what exactly is it?

The answer, for now, is simple: Google Glass is Google on your face.
Google Glass is a wearable technology device that acts as an extension of your smartphone screen to perform a set of simple tasks. It is designed to resemble a pair of glasses. It’s also worth noting that Google Glass is very much an intentional beta product that has been launched to spark a wave of new hardware and software applications. It is conceptware, plain and simple. Google Glass isn't a finished, commercial product -- and it isn't meant to be. It isn't a cell phone or a computer, and you won't find it today on Amazon or in your local Best Buy store.

Made of titanium and plastic,Glass looks like a pair of rimless glasses with a thick, heavy right stem and a cubic rectangle sticking out of the front. It has nosepads and an adjustable arm in the front. There's a power button, a speaker, an indicator light, a Micro-USB charging port, and a camera shutter button. The battery sits behind your right ear, and a touch-sensitive navigation pad is embedded in the right arm near your temple. At the moment the Explorer Edition is available in black, white, grey, sky blue and orange.

The full range of features offered by Google Glass can now only be accessed with Android smartphones. Glass will work with an iPhone, but the features are much more limited and Google hasn’t rushed to announce any compatibility with other smartphone operating systems. Glass isn’t a smartphone either, but it can connect to one (or your home network) using Bluetooth or Wifi. 

The small "screen" (the glass of Glass) measures 0.75-inch deep and 0.375-inch by 0.375 inch wide and tall, and it sits between your eyebrow and upper lid, not in front of your eye. You glance up and to the right to read the active display area, which is half an inch at the diagonal.

Google has been a little dodgy on offering up the digital display resolution, describing Glass' screen as having "a high-resolution display [that is] the equivalent of a 25-inch high-definition screen from eight feet away. The display is small -- 0.5-inch -- so it helps if you've got strong natural vision or corrective lenses. Since the display housing is transparent, it's easier to read the screen in front of a darker backdrop rather than, for instance, staring into cloudy, overcast skies.

How do you control it?

There are currently two ways to control the product: there's voice recognition, which you trigger by saying "OK, glass." The device's touch pad (aka right arm) works in tandem with voice controls. You'll tap and swipe forward, backward, or down to scroll and back out of "screens" you see in the display. 

Moving your head won't change a thing, but if you look up at the Glass module, the screen should light up so you can verbally command it. Otherwise, you can bobble your eyes and head at will, and navigate Glass through deliberate voice and manual controls.

So what does it do?

  • Voice search
  • Initiates turn-by-turn driving, walking, or cycling directions
  • Captures and shares photos and videos through Google Plus
  • Starts a Google Hangout
  • Accepts phone calls
  • Sends texts
  • Delivers search results, including the weather
  • Hooks into third-party apps

What does this mean for privacy?

As personal technology becomes increasingly nimble and invisible, Glass is prompting questions of whether it will distract drivers, upend relationships and strip people of what little privacy they still have in public.
Glass has already been pre-emptively banned in a few bars across the US. Large parts of Las Vegas will not welcome wearers. Most recently, West Virginia legislators tried to make it illegal to use the gadget, known as Google Glass, while driving.

Google has put safeguards in place to make it less intrusive to the general public. For instance, you have to look directly at someone to take a photograph or video of them, and the camera makes an audible shutter sound when used. The user also has to speak or touch it to activate it. Among the safeguards to make it less intrusive: you have to speak or touch it to activate it, and you have to look directly at someone to take a photograph or video of them.

Google has often been at the forefront of privacy issues. Like many Silicon Valley companies, Google takes the attitude that people should have nothing to hide from intrusive technology.
“If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place,” said Eric Schmidt, then Google’s chief executive, in 2009.

So where can you get a pair?

Google Glass is intended for developers who have purchased the product for $1,500 (more than $1,600 with tax). The product isn't commercially available, and if you didn't buy them as part of a developer program or win them as apart of Google’s “If I Had Glass” social media campaign, you'll need to wait until the first pair becomes commercially available in 2014.
To learn more about Google Glass, click here.

Contact Mediaura

To learn more about how to best leverage technology for your business or organization, contact Mediaura today.

Tuesday 5 January 2016

When Should You Send Your Email Newsletters?

Timing is everything, right? Well, maybe not everything, but it definitely matters when it comes to getting subscribers to open your emails. So when is the right time to send out newsletter emails?
This topic is especially timely because the last thing someone wants to come back to on Monday morning after a long holiday break is an inbox overflowing with newsletters and email blasts. This seems like common enough logic, but here are some other general tips that you might not have thought about before.

Best Times to Send Emails: General Advice

  • Not Mondays: The general consensus is that you should try and avoid sending out email blasts on Mondays. Why? People come back from the weekend and their inboxes have piled up. They are most likely going to delete the ones that aren’t work related.
  • Also, Forget Weekends: Naturally, weekends tend to have low open rates because people aren’t working. It's that simple.
  • Give A Heads Up: While 23% of emails are opened within an hour after being sent, there are always those people who might not see your email for a few days. So if you’re announcing an event, it is safe to send these types of emails out 3-5 days beforehand.
  • The Magic Middle: Tuesdays, Wednesdays and Thursdays have traditionally been the best days to send email campaigns because of Monday’s woes and Friday’s itchy feet.
  • Midweek, Midday: It’s been proven that emails sent between 1 and 3 pm in the middle of the week are the most likely to be opened.

Now Let's Get Specific

The tips above are considered general best practice advice for email marketing. However, there are so many situations that can quickly challenge these suggestions. You have to truly understand your demographic and their online habits. What if your business targets young tech aficionados? You would probably want to send more emails at night, not midday.
So the actual answer to “what is the best time to send an email campaign?” is: there is no single best time. If you really want to secure a solid email marketing campaign and send out your email newsletters at the most optimal time for you, Mediaura has it down to a fine art.
Our marketing team has created impressive email campaigns for many of our clients. Mediaura uses A/B testing to decipher perfect send times for each unique client and we make sure these schedules don’t go stale. To learn more about optimizing your email blasts, or any of our other services, please contact us or call us at (812) 590-9900. Happy emailing!
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