Friday 17 October 2014

Hiring an Digital Agency for Social Media Management

Social Media Marketing is possibly the most powerful brand-building tool in this day in age. If you’re looking to embrace social media as a way to grow your business then your head is in the right place. But, what goes into hiring a digital marketing company and why should you do it over hiring an in-house employee? 

Social Media Management Costs


Full-time employees cost more than you might realize. Let’s say a full-time employee costs you $50,000, which is actually on the cheap side when you calculate in payroll taxes, health benefits, equipment needs, paid time-off and so on and so forth.

A $50,000 budget for hiring a Digital Agency to manage your social media campaign can get you a lot of services that would benefit your company immensely. This budget would expand over:
-    Research
-    Planning
-    Strategy
-    Execution
-    Design
-    Video
-    Public Relations
-    Social community management
-    Analytics and reports and more


Social Media Management Team


Agencies are equipped to handle all facets of a social campaign because there is simply more brain power. One person is incapable of creating and then managing strategy, plans, design, writing, etc. So, if you look at it in the sense of hiring a whole team of people for the price of one, it comes out to be a pretty good deal.

Digital agencies are typically made up of executives, designers, programmers, social enthusiasts, copywriters and PR representatives who all bring their skills to the table in order to create the best campaign strategy for you. The social media world is constantly expanding so it’s good to have multiple people keeping up with your different social media platforms. Hiring a social media management team is the best bet for boosting your profits and helping grow your business.

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